Volvo wanted to promote their association with the Volvo Ocean race – the world’s premier offshore race. They were also looking for a way to creatively and effectively house content from the “Business of Winning” series – a custom program created specifically for Volvo by WSJ.
WSJDN Digital Marketing incorporated featured video and articles from the Business of Winning series into a high impact ad unit. Utilizing the 300x1050 Portrait unit, custom content was prominently showcased within captivating creative, which simultaneously promoted Volvo’s association with the world’s most prestigious ocean race.
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