In an effort to tap into the affluent WSJDN tablet audience and reach a larger percentage of users, TD Ameritrade wanted to expand their online campaign to run cross-platform.
WSJDN Digital Marketing worked with TD Ameritrade to convert their flash files to HTML5 – allowing the execution to run within the Barrons’s iPad app exactly as did online. The fluid animation and special features, including hot spots and live streaming news, were crucial to the success of the unit and were made possible in a tablet environment through the technical and creative expertise of the WSJDN team.
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