CHALLENGE

Sub-Zero wanted to increase brand awareness, promote brand and product engagement and generate qualified leads among a niche audience of affluent homeowners. They sought to connect with those who are seeking “the best” - not just luxury, but luxury with substance.

SOLUTION

The WSJDN Digital Marketing team worked with Sub-Zero to find a custom solution that would truly suit their needs. Using a single static image as their guide, WSJDN Digital Marketing created a multi-layered, interactive full page iPad ad unit. The use of a photo gallery with informative “hot-spots” worked to promote user engagement and build brand awareness by educating the user on what makes a Sub-Zero appliance, Sub-Zero. Additionally, the unit gave users to the ability to request a brochure and/or save instantly on a purchase, further driving engagement and generating potential leads.

This custom execution launched Sub-Zero’s digital Partnership with WSJDN – running as an exclusive placement within the WSJ House of the Day iPad app. This pairing of WSJDN’s unique creative execution with WSJ’s affluent audience allowed Sub-Zero to successfully meet their advertising goals.