For their 2012 initiative, Sotheby’s International Realty (“SIR”) wanted to implement innovative ad solutions that would generate awareness and drive traffic to the relevant and expanding lifestyle content housed in their microsite. Furthermore, SIR was eager to leverage the WSJDN regional properties in order to expand their global reach.
To help SIR reach their goals, WSJDN Digital Marketing created a high-impact 300x1050 Portrait ad unit. This creative execution featured video tours of selected properties, Lifestyle Comparison photos and teasers to custom articles focused on real-estate trends. To expand SIR’s global reach to WSJ’s affluent audience, this custom execution was featured on the Real-Estate main page of WSJ’s U.S., Europe and Asia editions on Friday and Saturday – the most important days in real estate decision making.
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