CHALLENGE

Sotheby’s International Realty sought to deliver a high-impact, deeply targeted real estate experience that reached an affluent audience of consumers across the WSJDN platform on both a global & regional scale. Sotheby’s was looking to promote their standing as the market leader in Real Estate.

SOLUTION

WSJDN Digital Marketing built an interactive, multi-tabbed online destination called the Business of Extraordinary Living (BoEL) that combined targeted custom content, updates from Sotheby’s real estate experts, and beautiful properties.  The BOEL unit lived in a fixed expanding tab for the year on the Real Estate Main page.  Upon expansion, the tab revealed excerpts of content and opened into a full online destination upon further interaction.