National Car Rental (“National”) approached WSJDN in search of first to market opportunities. Looking to raise awareness of the National brand as well as increase membership within the Emerald Club Program, National wanted to focus on solutions that would yield high levels of user engagement.
WSJDN Digital Marketing worked with National to execute a truly unique gaming experience. Launched from a 170x175 cube unit, the full page creative execution utilized the iPad’s accelerometer feature, allowing the user to tilt his or her device to “drive” a National rental car. After completing the course, a list of “best times” was displayed – prompting the user to play again. This gaming feature proved to be the perfect solution to National’s advertising needs, as it worked to drive high levels of user engagement and brand awareness among the WSJ tablet audience.
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