CHALLENGE

Microsoft was seeking high-impact ways to reach their target audience in order to amplify the heightened PR activity around Private Cloud Day. The purpose of this PR driven event was to increase brand preference for Microsoft’s private cloud solution by sharing their private cloud story.

SOLUTION

WSJDN Digital Marketing provided a truly custom solution for Microsoft by offering a first-to-market opportunity. Our creative team worked to make the AllThingsD skin a reality. Beginning with an intro message, users were greeted with Microsoft messaging upon entrance to the ATD site. Microsoft branding continued to follow the user throughout the session with the use of the ATD skin – messaging that lived within the margins of the webpage. The combination of these two impactful units created a powerful presence for Microsoft among the WSJDN influential audience.