CHALLENGE

iShares wanted to create an educational resource for financial professionals seeking information about ETFs. In addition, they wanted to enhance their image as an ETF leader.

SOLUTION

The Digital Marketing team worked closely with iShares to launch an integrated custom content solution. Utilizing the WSJDN online platform, the team created the ETF Center - a site-in-a-box unit, which included resources, tools and strategies. This concept was also applied to mobile, where a mobile page was developed to house the information contained in our online ad unit.  Our cross platform capabilities and creative ingenuity proved successful in generating visibility and awareness for iShares.