CHALLENGE

iMeet, a revolutionary conference service, approached WSJDN looking for a custom sports program surrounding the Super Bowl. In addition to aligning with sports content for brand affinity purposes, iMeet was hoping to reach influencers who would champion the service within their own companies.

SOLUTION

WSJDN Digital Marketing created a custom Microsite for the client, and in order to satisfy iMeet’s sports focus, worked to secure one-of-a-kind interviews with influential sports figures. We conducted these interviews using iMeet’s state of the art conference service, allowing users to experience the technology for themselves. With this program, WSJ readers were also invited to participate via discussion board and further engage by answering one of several related poll questions.