CHALLENGE

HP came to WSJDN with one goal - to reach tech enthusiasts with a high impact, first to market creative execution.

SOLUTION

WSJDN Digital Marketing worked with AllThingsD.com to execute a one-of-a-kind home page takeover that was eye-catching and engaging. Serving as the go-to site for tech and gadget enthusiasts, ATD was the perfect space to launch this type of high impact unit.