CHALLENGE

With the launch of WSJ Germany, Germany Trade and Invest sought to set themselves apart from the competition by taking advantage of prominent real estate on the site.

SOLUTION

WSJDN Digital Marketing worked with Germany Trade and Invest to position their brand in a new and exciting way. Only offered on WSJ Germany, the L-Shape ad unit provides advertisers with premium positioning on the homepage and article pages. The combination of the GTI’s prominent L-Shape unit with the launch of our newest product – WSJ Germany – allowed our client to promote their leadership status.