CHALLENGE

Dell wanted to share case studies with the WSJDN Small Business audience to show how they have impacted emerging businesses.

SOLUTION

WSJDN Digital Marketing built an interactive, dynamic 300x600 Site-in-a-Box (SIAB) that combined 3^rd party custom content based on Dell’s key emerging platforms and relevant articles from wsj.com.  The “Solutions for Evolving Businesses” program allowed Dell to promote their brand in conjunction with industry relevant content written exclusively for their stated objectives. The unit also utilized a WSJ Small Business feed, dynamically updating users with up to the minute content from The Wall Street Journal.