Coach approached WSJDN looking to promote “Shop the Store,” a new feature on Coach.com. They were intent on increasing awareness to this new feature as well as to the Coach Men’s Store products with the ultimate goal of driving sales.
WSJDN Digital Marketing worked with Coach to execute an expanding 300x600 Site-In-A-Box ad unit. Upon rollover, the unit expanded to reveal an interactive photo gallery of Coach Men’s Store products – all with hotspots which detailed the product and prompted users to “Click to Shop.” The creative ran across the WSJ Digital Network and within exclusive Buy Out placements on the homepage of WSJ’s Greater New York section, allowing for increased visibility within one of the network’s most popular sections.
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