CHALLENGE

General Motors came to WSJDN with a specific creative concept in mind to promote the Chevy Volt within the WSJ iPad app.

SOLUTION

WSJDN was able to turn their concept into a reality by implementing a groundbreaking full page ad experience. This innovative ad unit created a robust interactive experience for users. Through the use of various Hot Spots, the multi-layered ad unit captured our audience by inviting them to engage with the brand in a unique and exciting way.