CHALLENGE

Acura wanted to promote their newly redesigned 2012 TL as a refined yet aggressive choice. The client was looking for a high impact solution that would reach a premier luxury audience.

SOLUTION

In response to Acura’s stated objectives, WSJDN Digital Marketing implemented an Open House – a one day exclusive, high exposure opportunity that allows non-subscribers access to WSJ content. As the exclusive sponsor, Acura was able to deliver value while promoting its brand in a unique and eye catching way. The network wide take-over included online creative (OPA Pushdown units which ran on WSJ.com, MarketWatch.com and Barrons.com), mobile and social components. These cross platform solutions generated a high level of engagement throughout the day, resulting in high impact exposure for the newly refined Acura TL.