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Sub-Zero wanted to increase brand awareness, promote brand and product engagement and generate qualified leads among a niche audience of affluent homeowners. They sought to connect with those who are seeking “the best” - not just luxury, but luxury with substance.
The WSJDN Digital Marketing team worked with Sub-Zero to find a custom solution that would truly suit their needs. Using a single static image as their guide, WSJDN Digital Marketing created a multi-layered, interactive full page iPad ad unit. The use of a photo gallery with informative “hot-spots” worked to promote user engagement and build brand awareness by educating the user on what makes a Sub-Zero appliance, Sub-Zero. Additionally, the unit gave users to the ability to request a brochure and/or save instantly on a purchase, further driving engagement and generating potential leads.
This custom execution launched Sub-Zero’s digital Partnership with WSJDN – running as an exclusive placement within the WSJ House of the Day iPad app. This pairing of WSJDN’s unique creative execution with WSJ’s affluent audience allowed Sub-Zero to successfully meet their advertising goals.
Coach approached WSJDN looking to promote “Shop the Store,” a new feature on Coach.com. They were intent on increasing awareness to this new feature as well as to the Coach Men’s Store products with the ultimate goal of driving sales.
WSJDN Digital Marketing worked with Coach to execute an expanding 300x600 Site-In-A-Box ad unit. Upon rollover, the unit expanded to reveal an interactive photo gallery of Coach Men’s Store products – all with hotspots which detailed the product and prompted users to “Click to Shop.” The creative ran across the WSJ Digital Network and within exclusive Buy Out placements on the homepage of WSJ’s Greater New York section, allowing for increased visibility within one of the network’s most popular sections.
In an effort to tap into the affluent WSJDN tablet audience and reach a larger percentage of users, TD Ameritrade wanted to expand their online campaign to run cross-platform.
WSJDN Digital Marketing worked with TD Ameritrade to convert their flash files to HTML5 – allowing the execution to run within the Barrons’s iPad app exactly as did online. The fluid animation and special features, including hot spots and live streaming news, were crucial to the success of the unit and were made possible in a tablet environment through the technical and creative expertise of the WSJDN team.
For their 2012 initiative, Sotheby’s International Realty (“SIR”) wanted to implement innovative ad solutions that would generate awareness and drive traffic to the relevant and expanding lifestyle content housed in their microsite. Furthermore, SIR was eager to leverage the WSJDN regional properties in order to expand their global reach.
To help SIR reach their goals, WSJDN Digital Marketing created a high-impact 300x1050 Portrait ad unit. This creative execution featured video tours of selected properties, Lifestyle Comparison photos and teasers to custom articles focused on real-estate trends. To expand SIR’s global reach to WSJ’s affluent audience, this custom execution was featured on the Real-Estate main page of WSJ’s U.S., Europe and Asia editions on Friday and Saturday – the most important days in real estate decision making.
National Car Rental (“National”) approached WSJDN in search of first to market opportunities. Looking to raise awareness of the National brand as well as increase membership within the Emerald Club Program, National wanted to focus on solutions that would yield high levels of user engagement.
WSJDN Digital Marketing worked with National to execute a truly unique gaming experience. Launched from a 170x175 cube unit, the full page creative execution utilized the iPad’s accelerometer feature, allowing the user to tilt his or her device to “drive” a National rental car. After completing the course, a list of “best times” was displayed – prompting the user to play again. This gaming feature proved to be the perfect solution to National’s advertising needs, as it worked to drive high levels of user engagement and brand awareness among the WSJ tablet audience.
HP came to WSJDN with one goal - to reach tech enthusiasts with a high impact, first to market creative execution.
WSJDN Digital Marketing worked with AllThingsD.com to execute a one-of-a-kind home page takeover that was eye-catching and engaging. Serving as the go-to site for tech and gadget enthusiasts, ATD was the perfect space to launch this type of high impact unit.
To honor their 200 year anniversary, Citi approached WSJDN looking for a truly custom solution. They wanted a wide-reaching program that would position Citi as an innovator and industry thought leader.
WSJ. Magazine and WSJDN Digital Marketing partnered with Citi and the Urban Land Institute to create an integrated reader engagement program honoring the most innovative cities around the globe. Through the use of custom print and digital components, the program worked to highlight the most innovative elements of each city, including culture, transit, small business and art. Content was housed on a custom WSJDN microsite, where users were able to join the conversation and cast their vote on which city is leading the way of the future. The 360-degree program then culminates with a series of events produced by WSJ in each of the winning cities.
The 300x600 Site-In-A-Box (“SIAB”) ad unit served as an interactive presence across the network, driving traffic to Citi’s custom microsite by encouraging users to cast their votes for the most innovative city. The SIAB also contained a series of “Did You Know?” facts, provided by experts from the Urban Land Institute
This fully integrated solution proved to be a perfect fit for Citi’s advertising needs. Through the use of high-impact messaging, premium positioning and interactive digital ad components, Citi was able to increase their exposure while promoting their 200 year anniversary.
iShares wanted to create an educational resource for financial professionals seeking information about ETFs. In addition, they wanted to enhance their image as an ETF leader.
The Digital Marketing team worked closely with iShares to launch an integrated custom content solution. Utilizing the WSJDN online platform, the team created the ETF Center - a site-in-a-box unit, which included resources, tools and strategies. This concept was also applied to mobile, where a mobile page was developed to house the information contained in our online ad unit. Our cross platform capabilities and creative ingenuity proved successful in generating visibility and awareness for iShares.
Prudential came to WSJDN looking to promote their broadly targeted 2011 Master Brand campaign. Built around a “Bring Your Challenges” theme, Prudential sought to create a Problem/Solution format where they would be able to demonstrate their thought leadership and credible demonstrations of work within three strategic pillars: Personal Financial Health, Employee Benefits and Stronger Communities. In addition, they were looking for an innovative and comprehensive way to drive traffic to their microsite.
The WSJDN Digital Marketing team provided a high-impact integrated advertising solution – its hub being the Solution Center. This interactive Pushdown unit included video clips, poll questions and links to relevant WSJ articles, offering Prudential a huge presence on WSJ.com. This executions served as the perfect way to distribute their content to a C-Level target audience of thought leaders, financial intermediaries and active, affluent investors.
MasterCard wanted to drive registrations for its benefits platform among World and World Elite cardholders, build buzz and awareness of the platform, which would ultimately increase transaction frequency and develop a brand preference for the MasterCard brand. With this campaign, MasterCard was looking to position themselves as a provocateur of insightful, unexpected food & dining experiences that give the affluent in New York more local discoveries in their city.
WSJDN Digital Marketing built a 360° digital experience where MasterCard leveraged the expertise of NYC’s most elite writers to uncover and provide exclusive access to Manhattan’s Hidden Gems in the world of food and culinary arts. Content included RSS Feeds from Greater New York’s Lunch Box and a dynamic Top 10 list from two well-known food bloggers in the industry. A custom microsite called Hidden Gems was the focal point of the program and multiple targeted traffic drivers were rotated across the WSJDN.
Acura wanted to promote their newly redesigned 2012 TL as a refined yet aggressive choice. The client was looking for a high impact solution that would reach a premier luxury audience.
In response to Acura’s stated objectives, WSJDN Digital Marketing implemented an Open House – a one day exclusive, high exposure opportunity that allows non-subscribers access to WSJ content. As the exclusive sponsor, Acura was able to deliver value while promoting its brand in a unique and eye catching way. The network wide take-over included online creative (OPA Pushdown units which ran on WSJ.com, MarketWatch.com and Barrons.com), mobile and social components. These cross platform solutions generated a high level of engagement throughout the day, resulting in high impact exposure for the newly refined Acura TL.
With the launch of WSJ Germany, Germany Trade and Invest sought to set themselves apart from the competition by taking advantage of prominent real estate on the site.
WSJDN Digital Marketing worked with Germany Trade and Invest to position their brand in a new and exciting way. Only offered on WSJ Germany, the L-Shape ad unit provides advertisers with premium positioning on the homepage and article pages. The combination of the GTI’s prominent L-Shape unit with the launch of our newest product – WSJ Germany – allowed our client to promote their leadership status.
Dell wanted to share case studies with the WSJDN Small Business audience to show how they have impacted emerging businesses.
WSJDN Digital Marketing built an interactive, dynamic 300x600 Site-in-a-Box (SIAB) that combined 3rd party custom content based on Dell’s key emerging platforms and relevant articles from wsj.com. The “Solutions for Evolving Businesses” program allowed Dell to promote their brand in conjunction with industry relevant content written exclusively for their stated objectives. The unit also utilized a WSJ Small Business feed, dynamically updating users with up to the minute content from The Wall Street Journal.
Volkswagen approached WSJDN looking to promote their 2011 Touareg campaign to a niche audience whose interests include technology, architecture, literature and outdoor sports. Volkswagen challenged WSJDN to increase targeted consumer familiarity with the brand while also filtering the consumer through the purchase funnel.
In order to engage VW’s niche audience, WSJDN Digital Marketing developed a multi-platform solution. To hit all desired targets, WSJDN developed a custom iPad advertorial as well as a 300x600 Site-in-a-Box, which ran across all of our digital properties. Highlighting the Touareg as a “Rare Beast,” both creative executions focused on the technology and design of the “world’s first supercharged hybrid.” The use of video, focused articles and a “Find a Dealer” call to action resulted in an engaging, informative and action-oriented advertising solution for our client.
Microsoft was seeking high-impact ways to reach their target audience in order to amplify the heightened PR activity around Private Cloud Day. The purpose of this PR driven event was to increase brand preference for Microsoft’s private cloud solution by sharing their private cloud story.
WSJDN Digital Marketing provided a truly custom solution for Microsoft by offering a first-to-market opportunity. Our creative team worked to make the AllThingsD skin a reality. Beginning with an intro message, users were greeted with Microsoft messaging upon entrance to the ATD site. Microsoft branding continued to follow the user throughout the session with the use of the ATD skin – messaging that lived within the margins of the webpage. The combination of these two impactful units created a powerful presence for Microsoft among the WSJDN influential audience.
iMeet, a revolutionary conference service, approached WSJDN looking for a custom sports program surrounding the Super Bowl. In addition to aligning with sports content for brand affinity purposes, iMeet was hoping to reach influencers who would champion the service within their own companies.
WSJDN Digital Marketing created a custom Microsite for the client, and in order to satisfy iMeet’s sports focus, worked to secure one-of-a-kind interviews with influential sports figures. We conducted these interviews using iMeet’s state of the art conference service, allowing users to experience the technology for themselves. With this program, WSJ readers were also invited to participate via discussion board and further engage by answering one of several related poll questions.
Autodesk came to WSJDN looking to promote their brand within the mobile space.
Given the client’s broad objective, WSJDN Digital Marketing was able to put their creative genius to work. Our creative teams envisioned and executed a robust mobile experience showcasing Autodesk’s proven solutions and sustainable designs. The multi level mobile site proved to be the perfect solution: innovative, intuitive and engaging.
Sotheby’s International Realty sought to deliver a high-impact, deeply targeted real estate experience that reached an affluent audience of consumers across the WSJDN platform on both a global & regional scale. Sotheby’s was looking to promote their standing as the market leader in Real Estate.
WSJDN Digital Marketing built an interactive, multi-tabbed online destination called the Business of Extraordinary Living (BoEL) that combined targeted custom content, updates from Sotheby’s real estate experts, and beautiful properties. The BOEL unit lived in a fixed expanding tab for the year on the Real Estate Main page. Upon expansion, the tab revealed excerpts of content and opened into a full online destination upon further interaction.
Volvo wanted to promote their association with the Volvo Ocean race – the world’s premier offshore race. They were also looking for a way to creatively and effectively house content from the “Business of Winning” series – a custom program created specifically for Volvo by WSJ.
WSJDN Digital Marketing incorporated featured video and articles from the Business of Winning series into a high impact ad unit. Utilizing the 300x1050 Portrait unit, custom content was prominently showcased within captivating creative, which simultaneously promoted Volvo’s association with the world’s most prestigious ocean race.
Fidelity’s primary goal was to leverage a broader and more affluent audience, bolster new accounts and capitalize on the interactive capabilities of the emerging tablet market. Reaching consumers while in a “lean back” experience was key.
WSJDN Digital Marketing met the challenge by implementing call-to-action ads on the iPad. Creative included a polling feature to initiate interactivity. The full page unit was later optimized to include iPad’s accelerometer functionality, further allowing WSJ users to engage with the Fidelity brand.
General Motors came to WSJDN with a specific creative concept in mind to promote the Chevy Volt within the WSJ iPad app.
WSJDN was able to turn their concept into a reality by implementing a groundbreaking full page ad experience. This innovative ad unit created a robust interactive experience for users. Through the use of various Hot Spots, the multi-layered ad unit captured our audience by inviting them to engage with the brand in a unique and exciting way.
The opportunity to launch a never been done before execution on WSJ.com’s Asia edition was Cartier’s main objective. They were looking for a way to display their Winter Tale creative in a manner that was engaging, impressive and high-impact.
WSJDN Marketing worked with Cartier to launch a truly unique high-impact creative execution. Upon entry to WSJ’s Asia edition, the user was greeted with a Pushdown unit displaying Cartier’s Winter Tale video. The video was also displayed within the accompanying 300x250 ad unit. This vivid imagery then carried over to the Homepage Skins, which remained fixed to the page throughout the day, allowing Cartier’s brand messaging to remain with the user as they consumed The Journal’s homepage content.
Jaguar sought to reach a premier audience by launching high-impact ad units on WSJ.com and MarketWatch com.
WSJDN Marketing worked with Jaguar’s creative agency to deliver a high-impact ad combination in the form of a Homepage Takeover and expandable 300x250. Upon entry to the sites, WSJ and MarketWatch users were greeted with Jaguar’s unique messaging and premium branding. This messaging later followed the user in the form of a WSJ and MarketWatch Homepage expandable 300x250 fixed placement, which contained additional advertiser features and video.
The Ministry of Israel sought a unique digital distribution strategy for the vast amount of custom content that was being produced on their behalf.
WSJDN Digital Marketing developed a unique tablet execution to suit The Ministry’s needs. Providing custom content to WSJ readers when they are most engaged was key, making the WSJ iPad app the prefect platform for custom content distribution. Utilizing a full page ad unit, the advertiser was able to distribute videos, photos and articles focused on the world of business, banking and communications to the Journal’s highly engaged tablet audience.
In an effort to promote their new Surface product, Microsoft looked to launch a high-impact unit that would immediately grab the attention of a tech focused audience.
Partnering with ATD.com, WSJDN Digital Marketing was able to execute a sleek high-impact Homepage Takeover unit to promote Microsoft’s new product to a premier tech audience.
Zurich wanted to leverage the WSJ tablet audience to promote their 100 Year Anniversary initiative. Through the use of engaging video and vivid imagery, Zurich sought to tell their story to a highly influential and engaged audience.
WSJDN Digital Marketing worked with Zurich to concept, design and build a 2-column iPad unit with a custom video landing page. While the static 2-column unit prompted users to click through to view branded video outlining Zurich’s rich history, the custom landing page also served as a means to drive traffic to the Zurich website.
In an effort to boost brand messaging, Imation wanted to utilize prime digital real estate to keep their products top of mind with a tech focused audience.
In partnership with ATD.com, WSJDN Marketing helped execute 2 high-impact units – the ATD Intro Message and Homepage Skins. Keeping in line with the advertiser’s overall goal, these units were key in placing brand messaging in highly visible and prominent positions. Additionally, the ATD audience was the perfect target for a brand hoping to grab the attention of tech enthusiasts.
Burberry’s primary objective was to promote their collection of watches within a unique and attention grabbing ad unit on WSJ.com
WSJDN Marketing worked with Burberry to execute one of WSJ.com’s first Video Takeover Units. Launched from a 300x250 ad unit, this high-impact creative presented the user with branded video, prominently displaying Burberry’s timepieces on a large video-overlay canvas. Appearing on top of Journal content, this unit succeeded in bringing Burberry’s sleek and sophisticated brand to the forefront, leaving a lasting impression on the Journal reader.
The Capital Grille’s main objective was to promote brand awareness while staying top of mind with an affluent business audience. Recreating “The Capital Grille Experience” was key and they sought to achieve this goal through the use of new innovative platforms and strategic publishing extensions.
WSJDN Marketing worked with The Capital Grille to create a truly custom experience that would reach users on both desktop and tablet. Through the creation of a custom content series, WSJDN Marketing was able to work with dedicated writers cover some of the hottest trends in food and wine. These unique articles featured tips and recommendations from master chefs, sommeliers and other relevant spokespersons, positioning The Capital Grille as an expert in creative and thoughtful dining experiences.
In addition, WSJDN Marketing was able to leverage the advertiser’s social environment on Facebook.com by placing the custom content series within a dedicated tab on The Capital Grille Facebook page, thus allowing their fan base to easily access the specialized articles. The content series was also available on the WSJ iPad app in the form of an expanding 2-column unit. This extension was key in fulfilling the advertiser’s goal of reaching WSJ’s affluent business audience using their tablet devices.
Dow Jones & Company reinforces its commitment to building Factiva into the world's most advanced source of premium business intelligence with theannouncement of a next generation search platform. The investment is one of the company’s most significant in the Factiva product suite, whose global news collection includes approximately 36,000 sources.
The Wall Street Journal Digital Network is capping a year of significant audience growth and global expansion across multiple platforms and geographies. Traffic to the Network’s sites – including WSJ.com, Barrons.com, Marketwatch.com, SmartMoney.com and AllThingsD.com – now generates almost 60 million visitors per month, a 16% increase from 2011. WSJ Live, the Journal’s video initiative, is now available on 30 platforms, 18 of which were added in 2012, including Xbox. Streams have increased 370% since January to 35 million across all platforms. WSJ.com also launched sites in three additional languages during 2012 – German, Korean and Bahasa – bringing the total number of local-language sites to eight.
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